Need to promote a product or keep your customers aware of your services? Do it via email and see immediate results.
MailBlast™ is a highly configurable mass email delivery system that simplifies the process of sending marketing-based emails to large groups of email recipients or dynamic address lists. MailBlast™ can deliver rich and often interactive HTML emails, such as personalised conference invitations, product promotions and informative HTML newsletters.
MailBlast™ provides a simple, highly effective and manageable way of collating rich, dynamic content and pushing it out via email in both HTML and plain text versions to suit the recipient.
With the addition of the invite management module, Mailblast™ can drive invitation acceptances using our pre-filled forms technology. Use this feature to improve seminar attendence, promote product launches and AGMs and integrate with event registration modules for full conference and other large event promotion. This module provides consistent implementation of privacy guidelines, simple opt-in/opt-out subscription processing and seamless integration of invitation data.
Mailblast™ campaigns capture delivery and access information for future reporting and analysis. Campaigns and individual emails are tracked for successful delivery, whether they have been opened and how many times - including whether they have been forwarded to another user. Individual links within each email are also tracked by user for conversion reporting. Data from multiple mailblast distributions within a single campaign can be consolidated to provide a big picture view for return on investment analysis.
A sample list of reports include:Successful delivery of individual emails.
Successful opening of individual emails.
Successful click-throughs to a website per email/recipient.
Failed delivery (incorrect addresses, server failures, etc.) per failed email.
Aggregated reports for successful delivery, failures and click-throughs.
Aggregated reports for successful delivery, failures and click-throughs by time period.